Social media impact research studies the effects that social media platforms have on individuals, society, and organizations. This research area examines how social media influences communication, relationships, behavior, opinions, and attitudes. Researchers often explore topics such as the spread of misinformation, online activism, social comparisons, cyberbullying, privacy concerns, and the role of social media in shaping public opinion. The findings from social media impact research can inform policies, strategies, and interventions to help mitigate negative consequences and maximize the benefits of social media use.